HealthyWage.com reveals Weight Watchers members have won nearly a quarter of a million dollars through its weight loss wagering programs in past 2 months, alone; Jenny Craig®, Nutrisystem® and other popular diet program participants also profit by losing weight with HealthyWage.com
NEW YORK, NY, September 24, 2013 – HealthyWage (www.HealthyWage.com), the industry-leading purveyor of financial incentive-based weight loss programs for individuals and businesses, today revealed that Weight Watchers® members who are complementing, “turbo charging” and cost supplementing their diet program endeavors with HealthyWage’s varied weight loss wagering programs are profiting at a staggering level and pace, having collectively won more than $200,000 in the last 2 months, alone.
“Members of Weight Watchers and other popular diet programs like Jenny Craig®, Nutrisystem® and Atkins® are turning to our exciting incentive programs to make weight loss more fun and competitive, ultimately allowing them to capitalize on their success with cold hard cash that’s paid out immediately,” notes David Roddenberry, co-founder of HealthyWage. “Many of these individuals are also participating in our lucrative diet bet programs to offset some of the expenses associated with participating in formal diet plans like Weight Watchers, for which the costs of membership fees and meals can quickly add up. As well, dieters often hit weight loss plateaus and our money motivation model provides a research-proven element of ‘carrot and stick’ motivation and incentive that helps them get over the hump, stick with their diet endeavor, and actually achieve their goal—boosting their bank accounts in kind.”
The following are just a few of the Weight Watchers members who have recently lost weight and gained money with HealthyWage.com, and are available for interview:
- Shelley Bair – Lost 95 pounds, won $1540
- Karyn Endress – Lost 28 pounds, won $300
- Susan Seegers – Lost 25 pounds, won $300
- Katie Riemer – Lost 25 pounds, won $300
- Ellen Terry – Lost 15 pounds, won $300
In a blog post earlier this year, David Kirchhoff, CEO of Weight Watchers at the time, weighed in on the emerging money motivation paradigm in a post titled, “Can money make the weight go round?” In it, he underscored that, indeed, research is showing financial rewards “can have a pretty positive effect in helping to stimulate and [motivate] change in our behavior. Keeping engagement going and having a weapon to fight off procrastination can give us the nudges we need to be successful.”
HealthyWage is, in fact, founded on research that proves cash rewards triple the effectiveness of weight loss programs. “Studies show that monetary incentives serve to enhance the effectiveness of, and duly complement, weight-loss programs of any and all sorts, especially when paid out quickly like our various programs,” notes Roddenberry. “Our program allows individuals to earn money losing weight through any diet and/or fitness program they choose to follow—Weight Watchers, Jenny Craig, Nutrisystem, Atkins, or any other formal or informal diet/fitness regimen.”
The HealthyWage Money Motivation Model HealthyWage currently offers three distinct cash rewards-based diet programs that pay participants to successfully make healthy choices. The company’s pioneering BMI Challenge pays $1,000 to those who invest $300 to participate and move from an obese BMI classification (greater than 30) to a normal BMI (less than 25) over a year’s time, while following a few rules and checking in on a weekly basis. For those who prefer to participate in the BMI Challenge for free, without any up-front investment, HealthyWage offers the option to earn $100 for achieving these same term-based BMI goals. To date, approximately 25% of individuals who committed their own money have won the cash prize and achieved a healthy weight through this particular program. In fact, the company determined that participants who put their own money at risk are more than 10-times more likely to win the BMI Challenge.
HealthyWage also offers a $10,000 Team Weight Loss Challenge where participants compete in in teams of 5 for the greatest percentage of weight loss over a 3-month period. Each participant pays a $75 registration fee and weighs in at the beginning and end of the contest at a local health club or, alternatively, creates a private YouTube® video of themselves on the scale to verify their weight. The rules discourage unhealthful tactics by limiting the 12-week weight loss to 16.59 percent of starting body weight.
In addition to those participating at an individual level, large employers also join the $10,000 Team Weight Loss Challenge in a “Company vs. Company” division where they compete against other organizations to have their employees lose the greatest percentage weight. Participants in HealthyWage $10,000 team challenges have realized notable results, with median weight loss of 4.6 percent and more than 40 percent of participants losing over five percent of their body weight — a clinically significant amount associated with improved health and lowered health care costs.
In addition, HealthyWage’s “10% Challenge” program allows health-seekers nationwide to “bet”–and profit–on shedding their unwanted pounds. Through this program, participants pay $150 for an opportunity to double their money and earn $300 for losing just 10% of their starting body weight, BMI aside, within 6-months. Each participant’s starting and ending weights are verified at one of thousands of HealthyWage health club partners throughout the U.S. or via private YouTube video, with each member also self-reporting their weight online once per week.
Those interested in learning more may do so online at www.HealthyWage.com. About HealthyWage™ Health and wellness purveyor HealthyWage provides cash incentives, social and expert-based support, tools and resources, and goal-setting and tracking technologies to address our nation’s obesity epidemic and improve America’s collective health. HealthyWage is at the forefront of the weight wagering movement, having formally created competitive, cash-fueled programs for more than 400 Fortune 500 and other companies, hospitals, health systems, insurers, school systems, municipal governments and other organizations throughout the U.S., including Office Depot, Huntsman, and Sonic Automotive, and their program has been more informally run at more than 3,000 companies and organizations. The company was founded in response to academic research that proves even small cash rewards triple the effectiveness of weight-loss programs; that people are more effective at losing weight when their own money is at risk; and that social networks play a large role in the spread of obesity, and will likely play a large role in reversing obesity. Learn more online at www.HealthyWage.com.
Note to Editors: Individual and corporate participants, health club partners (weigh-in locations), and/or a HealthyWage company executive available for interview.
Contact Michelle Barbara or Merilee Kern, 858-577-0206, email@example.com